The Importance Of Marketing Communication Marketing Essay.
The trend from traditional strategies, based largely on mass communications, to one based on personalisation, rather than generalisation, customer orientated and technology driven approaches, is referred to as integrated marketing communications. This new media approach has been called an orchestration, whole egg and seamless communication. (Duncan, et al, 1993).
Published by James Taylor at February 15, 2018 Integrated marketing communication (IMC) plan is a document with all the different parts of a marketing plan. It is used to guide the implementation the marketing plan. In the modern world, the roles of promotion and advertising in marketing are changing.
A marketing communications plan is a written document that outlines various marketing strategies or approaches, tactics and activities that are to be carried out by an organization in order to ensure that the desired marketing messages or information reach the intended customers at the most appropriate time.
This planning documents provides its analysis of the companys situation and target market, before laying down its marketing communication objectives, marketing strategy, budgeting and means to track and monitor its investments in integrated marketing communication.
Excerpt from Case Study: Marketing Communication Strategy Case 1 Open: The first mention of Stella Artois in this article was a biography of the brand, dating from its humble roots in the late 1970s and its rise to fame as a popular international beer from Europe in the 1990s,sold as some form of luxury Beer Company that was available to mainstream audiences.
Integrated marketing communication is the key factor in making marketing strategy of a company. Integrated marketing communication (IMC) is focused to enhance the brand value and its awareness. In an IMC all the techniques of marketing communication work together to enhance brand communication.
Your recommendations must be presented in the form of a new digital marketing strategy addressing the marketing mix, the promotional mix including mediums, disciplines, channels and vehicles, time and budget as well as key performance and success indicators. Writing and Referencing (10%).